Lowes Holiday 2022
Lowe’s was feeling the holiday spirit this year so BUCK teamed up with Deutsch on a holiday campaign to help them celebrate in style. With a sparkle of CG magic and some heart-warming live action, we brought the Lowe’s Gable to life and decked the halls with bells and power tools.
My Role
Production Coordinator
Credits: BUCK
Creative Direction
Kevin Walker, Jenny Ko, Casey McIntyre
Production
Luisa Murray, Alex dos Santos, Paul Winze, Elyciphus Siler, Trish Rigby, Elizabeth Abrams, Georgia Tribuiani, Natalie Kingston
Art Direction
Arielle Casale, Lauren Gaballo, Sylvia Witter
Concept Art
Dae-Han Yi, Fernando Utreras, Jong Lee, Marcus Collins, Nancy Liu, Stan Chan, Vickie Liu
Storyboard
Brad Lacke, Julian Bishop, Matty Deans, Tristyn Pease
Design
Aaron Ingold, Chris Sanchez, Grace Kim, Mathew Friedlander, Mathew Kam, Mike Ellis, Sam Lee, Shelby Chan, Soyeon Kim, Vanessa Cheung
3D Department
Marc Steinberg, Michele Herrera, Alfonso Petersen, Anita Kang, Ash Samet, Hernan Ares, Carlos Moran Villanueva, Chloe Tu, Chuong Vu, Rui Huang, Tina Chao, Andy Kennedy, Hillary McCarthy, Ivan Sokol, Josh Baum, Peter DeSalvo, Tyler Lancaster,
2D Department
Lauren Tom, Patrick Knip, Rasmus Lowenbraat
Technical Animation
Jens Lindgren, Kevin Webber
Copywriting
Dave Evans, Jasimine Phull
VFX Supervisors
Ben Rohel, Brinton Jaecks
Post Production
Michael Dwass, Navid Bagherzadeh, Sam Smith, Wing Sze Lee, Heather Bartholomae, Peter Brandi, Oliver Lin, Robert Bailey, Talia Mazzarella, Paal Rui, Jose Fuentes
Rotoscope
Labyrinth
Credits: Deutsch
Executive Creative Director
Sorenne Gottlieb
Creative Director
Jeremiah Wassom
Art Director
Mike Rodriguez
Copywriter
Marc Milisic, Sam Dworkin
Executive Producer
Lauren May
Producer
Alex Frenkel, Sean Vadas