TIAA: Paper Right with Wyclef Jean
As it stands, 54% of Black Americans don’t have enough savings to retire and 41% of young adults between 24-35 aren’t taking full advantage of employer-sponsored plans. To help reverse this trend, The Martin Agency and Laundry merged finance and creativity through the art of hip-hop.
Utilizing footage, 2D animation, and design, we partnered with hip-hop artists Wyclef Jean, Pusha T, Lola Brooke, Capella Grey, and Flaue’jae to create the campaign for “Paper Right” a new music single aimed to start conversations around retirement planning and building generational wealth.
Paper Right is currently available on all streaming platforms. Each stream stacks donations to First Generation Investors, a non-profit organzation committed to teaching students how to invest.
My Role
Production Coordinator
TIAA & Wyclef: Paper Right Lyric Video
The Tonight Show Starring Jimmy Fallon
EP: Partnershp
EP: Takeaway
EP: Retiring with Dignity
EP: 54%
EP: Cultural Phenomenon
Web Series
EP: Hip-Hop as a Medium
Credits: Laundry
Executive Creative Directors
Tony Liu, PJ Richardson, Jayson Whitmore
Creative Director
Chace Hartman
Head of Production
Pip Malone
Executive Producers
James Sweigert, Susie Shuttleworth
SR. Producer
Mark Groeschner
Producer
Lucas Bertoli
Design
Chris Murray
Animation
Mike Ricca, Sigrun Hriens, Yongmin Park
Credits: The Martin Agency
SR. Producers
Sebastian Rzepa, Ann Parker
Group Creative Director
Jason Komulainen
Art Director
Jasper Yu
SR. Copywriter
Stephan Lacombe
Credits: Final Cut
Editors
Chris Rizzo, Mac
Producer
Jamie Nagler
Vault Manager
Jackie Tullie
Credits: Significant Others
Head of Production
Alexandra Leal
Executive Creative Director
Dirk Greene
Producer
Kyla Amols