Bluevine Rebrand
A comprehensive rebrand for Buck’s fintech friends, bringing their entrepreneurial spirit and focus on small business to life via an entirely new brand language.
This year-long collaboration involved extensive customer research, qualitative testing, brand strategy, communications frameworks, and every other facet of visuals and voice you can imagine.
My Role
Production Coordinator
Credits: BUCK
Creative Direction
Kevin Walker, Camille Chu, Mike Payne
Production
Emily Rickard, Kirsten Collabolletta, Mackenzie Kuzman
Strategy
Marla Moore, Asia Hunt, Elizabeth Vogstberger
Copywriting
Charlie Short
Design
Emilia Tonello, Emily Suvanvej, Jessica Bayer, Kenni Huang, Mary Kate Henry, Mindy. Park, Sejin Park, Szeki Yang, Wesley Chen